SALLY DOUGLAS

Communications strategist combining agency know-how with the experience of building Good Mourning, a platform that’s reached
millions, to help founders and small businesses build trust, visibility, and meaningful connections across PR, content, and comms.

SeNIOR
COMMS CONSULTANT
Podcast Host
Author
Public Speaker
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Communication is at the heart of everything I do. Sometimes that’s helping a business tell its story with clarity, other times it’s guiding people through life’s hardest conversations.

Either way, my goal remains the same: to spark conversations and inspire stories others share about you.

Brands

I've worked with

My Services

On-demand comms expertise that integrates seamlessly with your team or project.

PR and Comms

I partner with brands, agencies and leaders to deliver PR strategies that drive visibility, credibility and authentic connections.

  • Media relations and publicity
  • Brand partnerships and collaborations
  • Personal brand strategy
  • Events and brand collaborations
  • Thought leadership and founder profiling
  • Media training for business leaders
  • Influencer relations
  • Events, experiences and activations

Content and Copy

I help brands and leaders tell their stories with clarity and impact through tailored content and copywriting support.

  • Copywriting and editing (web, email, campaigns)
  • Podcast strategy, production and editing
  • Email campaign strategy, copywriting, and ongoing management
  • Consultation and planning for growing your subscriber list organically
  • Organic social strategy
  • Collateral development
  • Shoot production and management
  • Scriptwriting

Brand and Strategy

Defining the vision, voice and strategy that set your brand apart. I help businesses build strong foundations for growth and recognition.

  • Brand positioning and messaging
  • Personal branding for founders/leaders
  • Campaign strategy and cultural insights
  • Community development

Workshops and Speaking

Engaging workshops and keynote talks designed to share insights and spark action.

  • Keynotes and workplace talks (emotional agility, confidence and communication)
  • Workshop facilitation
  • Guest speaking and panels
  • Community engagement and education
I turn ideas into stories that resonate.
Clear communication builds reputations.
Thoughtful strategy inspires action.

Speaking and Events

I love to talk, and over the years, I have carved out a niche as a thought leader on the topics of grief, loss, and resilience.
I have spoken at Vivid Sydney, delivered keynotes at fundraisers and conferences and led workshops for organisations including
The ICONIC and Metropolitan Memorial Parks. My talks weave together strategy, storytelling, and lived experience, sparking insight, shifting perspectives, and (the most important bit) creating genuine connection.

What I speak about:

  • Grief, resilience, and mental health in the workplace
  • Navigating loss and supporting others through it
  • The mind–body connection: how stress and emotions show up physically
  • Communication that connects: finding the right words when it matters
  • Building resilience and confidence in high-pressure environments

Workshops and events I run:

In addition to my public speaking, I facilitate practical, evidence-based workshops designed to support both teams and individuals. I’m a certified trauma-informed breathwork facilitator, hold a diploma in coaching and neuro-linguistic programming, and am a qualified meditation teacher.

This means I bring more than theory: I bring tools people can use right away.
Topics include:
  • Managing stress and building nervous system resilience
  • Cultivating confidence and authentic communication
  • Mindfulness and breathwork for wellbeing
  • Creating sustainable strategies for emotional health at work and beyond

Recent Case Study

Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.

Minimalist laptop mockup with geometric graphics on screen.

Wellness Landing Page

Welz is a modern wellness startup focused on promoting mental and physical well-being through holistic products and personalized services.

Problem

Their existing page lacked clarity, visual appeal,

Process

I researched the wellness industry, mapped the user

Solution

Designed a responsive landing page that clearly

Result

  • 38% increase in signups
  • 50% drop bounce rate
Tablet mockup placed on a white desk next to a keyboard.

Redefining Digital Age

Welz is a modern wellness startup focused on promoting mental and physical well-being through holistic products and personalized services.

Problem

Their existing page lacked clarity, visual appeal,

Process

I researched the wellness industry, mapped the user

Solution

Designed a responsive landing page that clearly

Result

  • 38% increase in signups
  • 50% drop bounce rate
Tablet mockup with plant and blurred background design on beige and white surface.

Service Website Design

Welz is a modern wellness startup focused on promoting mental and physical well-being through holistic products and personalized services.

Problem

Their existing page lacked clarity, visual appeal,

Process

I researched the wellness industry, mapped the user

Solution

Designed a responsive landing page that clearly

Result

  • 38% increase in signups
  • 50% drop bounce rate

My Creative Edge

Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.

Floating tablet and smartwatch mockup with green strap, displayed above a white cylindrical stand on a light blue background.

UI / UX Design

Focused on creating intuitive, user-centered designs backed by research, testing, and strong visual logic.

Graphic Design

Designing visuals that communicate clearly and align with brand strategy, from logos to layouts.

Sketch Skills

Using empathy and strategic frameworks to solve problems through design that delivers value.

Front-End Dev

Turning design into reality with responsive, accessible, and high-performing front-end development.

Client Testimonial

Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.

Novafolio elevated our brand identity and website—Mitchel Jonson made it more dynamic, visually striking, and easy to navigate.

Sarah L.
Founder of Lumora Labs

Novafolio elevated our brand identity and website—Mitchel Jonson made it more dynamic, visually striking, and easy to navigate.

Maya K.
CEO of Nexora Systems

Novafolio elevated our brand identity and website—Mitchel Jonson made it more dynamic, visually striking, and easy to navigate.

James R.
Founder of Orbitive Studio

Novafolio elevated our brand identity and website—Mitchel Jonson made it more dynamic, visually striking, and easy to navigate.

Elena M.
CEO of Zephyrix Ventures

Novafolio elevated our brand identity and website—Mitchel Jonson made it more dynamic, visually striking, and easy to navigate.

Nathan D.
Founder of ClarioTech
Sarah L.
Maya K.
James R.
Elena M.
Nathan D.

Experience & Achievements

Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.

Pixel Nova
Senior UI/UX Designer
Best Agency
2024 | 2025
2x Award
Designora
Senior UI/UX Designer
Design Excellence
2022 | 2023
Award
VibeForge
Senior UI/UX Designer
Novapixel Craft
2020 | 2021
Award
NovaCraft
Senior UI/UX Designer
Lumino Creative
2019 | 2019
Award
Are You Ready to Make a Real Difference in the World?

Extraordinary things happen when passionate minds unite—let’s create something unforgettable and meaningful, side by side.

Trusted by 560+ Happy Clients Around the Globe
200+
Completed Projects
4.9
Rating on Marketplaces